Friday, January 27, 2012

JC Penney Screaming Commercial





JC Penney's New Screaming Commercial is upsetting some of their customers. Does this commercial make you want to scream or go shop at JC Penney?

311 comments:

  1. Makes me want to Never shop there again. Can't get to the remote fast enough.

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    1. Ditto
      This is one of the Top 10 worst Ads of all times.
      Totally not expecting this from JCPenney
      You should look for a new ad department, because all I do when that ad comes on is switch the channel.

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    2. I HATE THAT COMMERCIAL ALL THEY DO IS SCREAM !!!! I USED TO SHOP THERE BUT NOW THEY HAVE JACKED UP ALL THEIR PRICES VERY OBNOXIOUS

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    3. I HATE THAT COMMERCIAL ALL THEY DO IS SCREAM !!!! I USED TO SHOP THERE BUT NOW THEY HAVE JACKED UP ALL THEIR PRICES VERY OBNOXIOUS

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    4. TAKE THAT SCREAMING OFF THE AIR

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    5. I HATE THAT COMMERCIAL ALL THEY DO IS SCREAM !!!! I USED TO SHOP THERE BUT NOW THEY HAVE JACKED UP ALL THEIR PRICES VERY OBNOXIOUS

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    6. IT SHOULD BE TAKEN OFF THE AIR IMMEDIATELY ! I CAN'T BELIEVE THAT ANYONE WOULD LOOK AT THIS COMMERCIAL AND AGREE TO PUT IT ON THE AIR AND ACTUALLY PAY AN AD AGENCY FOR THE IDEA.
      IT IS THE MOST OBNOXIOUS AD ON TV IT MAKES ME WANT TO SCREAM...I WILL NEVER SHOP THERE

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    7. I hate this take it OFF. .......OFF!!!

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    8. Please ...never let JCP buy air time again...I, as you, cannot find the remote fast enough...CSPAN is better that "The worst ever" May never go in a JCP store again...my brain is fried, and they bought like a billion dollars of the worst air time in history. Never has a commercial been so unnerving as well as annoying as these. PLEASE STOP THEM

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    9. This commercial grates on my nerves and scares our cat. If you were looking for a way to make people boycott your store, you hit the nail on the head.
      Please stop this noise pollution.

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    10. I don't know which one is more hideous, the jcp screamer or the screeching Mariah Carey on Jenny Craig! I have to run for the remote, even if I have to hurt myself to get it! Get it OFF the tube!

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    11. Don't think I will ever look at JCPenny the same way again. What a horrible image this screaming ad is creating. I would have thought they would have more taste than this. I can't change the channel fast enough!!!!!!!!!!!!!!!

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    12. I'm glad I'm not the only one questioning the sanity of JCP's marketing staff - Screamers? Really? You will not see a cent of my shopping dollars as long as I have to grab the remote so my family does not have to watch this stupidity again and again.

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    13. Thats what you think!!! JCP is making a smart choice by doing this!! More people are going to shop here, I think you guys dont have a clue on whats going on!!!!

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    14. Absolutely unecessary assault on my nerves. Always shop jcp first, but will choose them last as a result of this obnoxious commercial that is played constantly.

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    15. This is the beginning of the end to a good company.

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    16. AWFUL. They are a desperate company that will be gone in a year, like Sears. At least Sears is dying with dignity. Worst ad EVER.

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    17. So discusted with this commercial and jcp. Not going there anytime soon.

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    18. I used to think that the Geico PIG was the worst commercial with his creaming WEEEEE WEEEEEEEEEEE! But now JCP has topped even the pig!!

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    19. agree. it's very annoying.

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    20. The point of the commercial is: always low prices, no more coupons? Where's my car keys, I'm going shopping....!
      By the way, never saw the commercial. It was the people talking about this commercial that informed me about JCP's low prices. Now that's a smart ad.

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    21. I found this page by googling "jcpenny enough is enough worst ad in history"
      I hate it and will never set food in that store again in my life. Not that I have in years anyway, but now I'm actively against them.

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    22. Make it go away. It will not encourage me to shop at Penny's. Just the opposite I'm afraid.

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    23. This is the most RIDICULOUS commercial ever. Whoever thought of it should be fired. There are a lot of ways to get the point across without SCREAMING. Boo hiss .......

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    24. after sitting here for the upteenth time with the sound off because JC Penny cannot come up with a decent ad i decided that I will pay the extra couple of buck savings and go somewhere else to shop. I wont step in the JC Penny's, nor would i give Geico a second glance for car insurance no matter how resonable the car insurance is. Its like filling my gas tank with BP after they ruined the gulf. Won't happen. More consumers should stand to companies.

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    25. I find this commercial to be distasteful and insensitive. I have to turn the volume off each time I begin to hear it. It triggers past pain and is traumatizing. The advertisers and company have lost my respect. I look forward to when they remove this ad.

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    26. Your "Screaming Ad" is highly irritating . . HIGHLY IRRITATING ! ! ! Can you somehow STOP it???

      Phyllis Redding
      King, NC

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    27. It's the worst commercial I've ever seen. I turn the station not to hear or see it. I'm sure their sponsors will love to hear that. I change the channel to avoid it. What on earth were they thinking? Fire the ad executive who took the initiative to follow through with this obnoxious advertisement. I will not shop at JC Penneys until they remove the ad.

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    28. Worst commercial ever. It invades enjoyable family moments and changes moods agitating everyone in the room. I will not shop JCP anymore because it has demonstrated a lack of caring for their customers. I guess they care about our money but they will not get mine or anyone I can persuade to boycott them as well.

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    29. If this is their idea of their new marketing campaign, someone needs to be fired! Makes me never want to shop there again!

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    30. I want to gouge out my eardrums whenever that commercial comes on. It is the most annoying thing I have ever heard. There is one lady in particular that is extra irritating.

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    31. Peole grow up and act like adults. Everyone makes a mistake even the big advertising. To claim you won't show at JCP ever again because of one stupid ad is childish. The message is clear and they are trying to redo their pricing strategy to benefit you the consumer. So lets all play nice and stop making idle threats. JCP has been around 110 years and is entitled to a bad ad every now and then.

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    32. I agree this ad needs to be trashed!! I wrote the following on their Facbook website but they keep erasing it. Here goes: Your new SCREAMING AD IS THE MOST OBNOXIOUS, ANNOYING, INSULTING, INSANE AD i'VE EVERY SEEN. NO ONE LIKES BEING YELLED AT!!!! especially by ugly people. Your advertising dept. and the President of advertising at JCP should be fired. I'll not shop there anymore if you are tryng to attract a market for people who would be attracted to that kind of ad! I have to mute the commercial every time it comes on.!!!! What an insult to one's intelligence. Plz I beg, get rid of this ad and all screaming ads that can only capture attention in this negative way.

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  2. i like it. its new and different. definitely memorable and catches your attention. great job jcp.

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    1. Spoken like an overpaid, out of touch ad exec. Yeah it is different and it did catch my attention. Memorable is understatement. I think you're missing the point of adverstising though. It is intended to stimulate interest in a company or product. This ad has led me to boycott this company permanently! Forever! Which I think is the opposite of the intent. NOT A GOOD JOB!

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    2. Apparently it's doing it's job...look how many post are about it! Personally it doesn't bother me near as much as the stupid Geico pig. And really? Not shop there because of a commercial? Always have shopped there and probably always will! Why? Not because of any commercial I've ever seen but because I like their products and service. Geesh even I have looked up Geico prices after muting the TV during the pig commercial!! : )

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    3. NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOI won't shop at jcp any more. I actually change the channel when it comes on. I didn't even know it was an ad for jcp until I walked into the room while it was on.

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  3. I thought it was funny and I am glad there are no more coupons

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    1. I've never listened to it long enough to even know what the commercial is trying to say, it's so annoying. So no more coupons huh?

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  4. this commercial instantly pisses me off. I thought the Twix commercial listening to people eat was annoying, this is even worse. The remote is never close enough. Compounded by buying every commercial break in the programs I watch.....

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  5. JCP is going to lose more than customers with this assinine ad campaign. The shock value will come as a shock when corporate counts the money. People are not interested in being screamed at in person or in advertising. JCP picked wrong advertising firm this time and will see business continue to decline. Bye bye JCP following in the footsteps of Sears & R.

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    1. I will never shop at pennys again. This is the dumbest and most obnoxious ad I have ever seen

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  6. I love this commercial I find it hilarious, but then again I'm a loyal Customer to jcpenny 2 years as a platinum card holder. I can really relate to this commercial. At first I was a little skeptical about not getting coupons every week but if they really do have low prices I won't care about coupons. They have been changing a lot of things at jcpenny and I've been loving all them especially all the new clothing brands they sell.

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    1. I will never shop JC Penney again! The screaming commercial is so annoying. It is really giving JCP a BAD image!!!!!

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    2. Terry, You are an idiot. And you sound like you work for them. Think about the kids that have sensory issues, like my Grandson and all the others who has Autism. What do you think this commercial does to him?

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    3. GREAT ADD!!!! I LOVE THE DIFFERENCES!!!! A LOT OF PEOPLE WILL SHOP WITH JCP!!!!

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    4. the person that is anonymous is an idiot!! I am with Terry on that one!! Get a grip on life and understand the value of what Penneys is doing for the customers!! WE STAND OUT PROUD AMONG MANY OTHERS!!!

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    5. I agree with you Terry! I can think of many commercials that have annoyed me but I don't quit shopping or using the service because of one commercial. Having a mother in-law who was a die hard Pennys shopper and loved recieving her coupons...I could have seen her being one of those screaming people! Get a grip people it's one ad and it doesn't change what JCPenneys has always been. A good place to shop!
      ps- Annonymous your the idiot!

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  7. I absolutely think this is the most horrible commercial ever. I was in bedroom and heard screaming, scared me to death. And here it was the tv. Could not believe it was JC Penney, a supposedly class act. That ad would never entice me to shop with them. Never!!!!

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  8. I think it's great as well. No, not everyone is going to love it, but one of the greatest obstacles to advertising effectiveness is breaking through the clutter of the thousand other messages and then helping a customer quickly learn the main point of the message. This is totally out of the box for JCP, which I feel certain is what they wanted...change the status quo.

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    1. I agree. I think it's genious!

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    2. Except I will never shop there again regardless of the pricing structure. Which I think is the opposite of what advertising is designed to accomplished. But then again I am just an average Joe. I could give a crap less about what makes an ad successful. I just don't like to be screamed at for 30 seconds several times a day.

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  9. Hat it, hate it, hate it. I vow never ever to enter a JC Penny store again as a result of this obnoxious commercial!!!!! How inconsiderate to have such a loud commericial that can wake asleeping child, make a dog bark, and otherwise disturb a relaxing evening of TV watching several times per hour. Lock the commmericial idiots who thought of thisin a room and force them to listen to it over and over, see how they like it. Shame on you JC Penny for allowing this commericial to represent you and your establishment. The commericial is neither informative nor entertaining and does not foster any interest in its messege...the revulsion tunes me out.

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    1. I completely agree with you!

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  10. this is the funniest commercial I've ever seen!!! :)

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  11. TAKE IT OFF THE AIR

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  12. WORST COMMERCIAL EVER!!! WILL NOT SHOP THERE AS LONG AS THIS COMMERCIAL CONTINUES TO AIR.

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  13. This commercial is disgusting. It illuminates the worst of American marketing in a hellish and irritating demonstration of one of the most unfortunate but significant aspects of our lives: consumerism replacing deep satisfaction and gratitude for the underlying principles of life on earth. It reflects so very poorly on the JCP brand — who could have allowed it — it destroys the potential joys and satisfaction that can come from "shopping" with or without the "deal" — please eliminate it!

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  14. I won't shop there, and I don't get what they are trying to accomplish with this. Are they trying to get me to look at the tv? What am I missing here. I mute the tv every time it is on.

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  15. MOST ANNOYING AD EVER!!! I turn off the TV everytime this awful commercial airs and that's way too often! I won't be shopping there ever again!!! (And I WAS a really good customer!) Real bad move, JCP!!!

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  16. Makes me rush for the remote. Right now, I have no desire to go to JC Penney's again. What were they thinking? They used to have GREAT commercials.

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  17. I hate it enough to have googled it just so I could let them know. I won't shop in a store that depicts their customers as screaming, shrew, shrill, loud-mouthed idiots.

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    1. How many complaints does jcpenney need to realize that the public wants this ANNOYING SCREAMING COMMERCIAL REMOVED FROM THE AIR!!!

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    2. Apparently, alot. I sent an email to the company complaining and they promptly replied with an auto-email stating they are overwhelmed with emails and it would take several days for them to reply. Yet this ad remains on the air???

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    3. That is the problem with big companies they think people will not care if they listen to us or not. I to will not be shopping their sale.Also their ad is not completely truthful. a lot of store will refund the difference of what you paid and the sales price advertized at a different store. Most people just don't bother to do it.

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  18. My husband I and both love to shop at JC Penney's. This is the most annoying ad on television!!! We actually turn our volume off. Please make the ad go away!!!

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  19. That is one of the most awful commercials ever put on the air.

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  20. I mute it (or change the channel) EVERY time it comes on. What 10th-grader came up with this retarded "concept"? On the heels of the Kardashian Kollection, JC Penney will not see any of my money. Pandering, juvenile and low-brow. I'll go to Kohl's instead.

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  21. I find the commercial so annoying. JCP is the most annoying distributor of junk mail. I had to call them 4 times to have them remove me from their mailing list. As with many others who have commented.. I'm done with JCP!

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  22. Me too. If that is an attempt to attract customers, it has had the opposite effect. Belk here I come!

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  23. I hate this commercial! There are no words to describe how much I hate this ad campaign. I've been a loyal JCP customer for 40+ years and can't believe I have to be screamed at by JCP. Totally RUDE!

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  24. Disgusting Commercial! Muted as soon as I can grab the remote. It scares the grandchildren, and I wouldn't be surprised if someone had a heart attack by being frightened by the unexpected and repetitive screams!

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  25. If Pennys now thinks its customers are screaming idiots they need to think again. This has turned me off to Pennys and so has thier new policy.

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  26. Obnoxious commercial I change the channel everytime it comes on.
    I didn't shop Penneys much before, but now I really won't be stepping inside the store.

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  27. Who enjoys being screamed at? NOT ME! Mute button has become my new friend. What were they thinking? Is this what we are teaching our youth?

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  28. I m going in on 2-1-12....I'm going to scream and not spend a f n penny.

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    1. I think I will do the same...Great idea!

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    2. The loss of 'coupons' is NOT what people are so upset about... It's that it is Now coupled with loss of HEARING... It's a horrible ad, and the fact that many people have to google it, or go on blogs to even know what the 'message' of the ad is, is just further proof of how STUPID it is... I won't be going back until the ad is GONE:/

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  29. The first time I heard this awful commercial I thought someone outside was in trouble; it scared me. Now when I see it coming on, I quickly press the mute button. I've never like JCP anyway, and this commercial sealed the deal. Whomever wrote/created this commercial should be fired.

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  30. AAAAAAAAAAAAAAWWWWWWWWWWWWFUL!!!!!! TAKE IT OFF! Listen to your customers! Check out your FB messages! What is taking so long? What good is a commercial if customers mute or change channels? I have NO idea - absolutely NO idea what the commercial is advertising because I will NOT listen to it. No more shopping at JC Penney for me until it's gone!

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  31. boycotting JCP until they get rid of this annoying obnoxious commercial. as my my momma says" it insults our intelligence"

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    1. Exactly!! Let's ruin the lives of many by boycotting JCP because they have a horrible commercial? WOW!! How childish!! No wonder this country is in the trouble it is!!

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    2. How childish?! I'm 44, and my wife is 36. I have never responded to any forums like these, so congratulations. Who's lives are we ruining, exactly? Is it the kids in Cambodia? Or the rich ad execs? I'm a little confused. I know what they are trying to accomplish. This will backfire. Actually, I feel sorry for those that this ad "speaks to". We as consumers have the power. Believe me when I tell you that my wife and I WILL NEVER SHOP THERE AGAIN!! As for you, I'll say the same. No wonder we are in the trouble we are!

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  32. I mute it immediately -- Most annoying commercial I have heard. --I like Pennys -- but if this is their way of connecting -- they have lost a costomer.

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  33. Stupidest commercial ever! Shows what they think of consumers! Don't shop at a store that thinks you are an idiot!!!

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  34. This is the worst, most tasteless, most obnoxious ad I have ever seen. I want to turn off the tv whenever it comes on. Please stop this ad!!!!!!!!!!!!!! Whoever created it should be fired!!!!!!!!!!

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  35. That is the stupidest commercial I ever seen in my life !!
    Whoever the writer is should consider changing careers and flipping burgers at McDoinalds or something because they sure dont know how to write !

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  36. I agree, this commercial is beyond terrible advertising and at the same time irritating. Like others, we can't get to the remote fast enough to mute or turn the channel. We will not shop at jcp either. I hate screaming any time and certainly do not want to hear it on a tv commercial. Waste of advertising dollars, to be sure.

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  37. I've already sent them an email telling them what I think of their latest add. Really annoying and doesn't make me want to run to the nearest Penney's!

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  38. Most annoying commercial we ever seen/heard. Were not going to JCP for a long time after that.

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  39. This is the most annoying, grating commercial I have heard in a long, long time. I literally jump for the remote if it's not within easy reach to mute this awful injection of noise into my home. I will shop anywhere BUT JC Penney's from now on, not that I ever shopped there much before. This ad just makes me hope the day comes soon when this complete failure of a store finally goes bankrupt!

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  40. I don't like any screaming commercials but this jcp commercial is the worse. I don't shop there much anyway so it will be no problem to quit altogether.

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  41. I don't believe that enough can be said about how irritating this latest JCP commercial is and it plagues all the major networks so you just can't seem to get away from it. I now just flip to the next channel to avoid having to be tortured by hearing it.

    I guess we'll just have to wait until it goes away.

    I certainly won't be doing business with JCP.

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  42. Obnoxious commercial. I feel certain that JCP employees must be the ones who wrote the favorable comments here. This is the absolute worst commercial I have ever seen and I mute the volume whenever it comes on. Never going to shop at JCP again because of this very commercial. Even better than a coupon.....I'll save 100%!!

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  43. I am sickened by the rude and insentivie schrming commercial. For all the kids with disabilities especially with sensory issues including Autism. This commercial is terrifing to their ears and mine also. I have lost hearing in one ear and still find it ear spliting. What were you people thinking. Can't afford a really good agency. There is no excuse. I will not ship JCP until commerical is removed.

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  44. J C P

    To Whom It May Concern:

    By now I’m sure that you’ve received an overwhelming response to your latest television commercial featuring women screaming. I assume that the thought is that people will take notice and that this will somehow lure shoppers into your stores.

    I understand that Mr. Ron Johnson, formerly CEO of Apple is now CEO of JCP and that he is attempting to reinvent JCP’s image and how people shop, etc., so I am surprised that Mr. Johnson would permit such an obnoxious television commercial to air, knowing full well how annoying it is to so many consumers, and assume that this style of advertising would be beneficial toward that end.

    Mr. Johnson: What were you thinking when you bought into this idea and permitted such an annoying television commercial, with women screaming, to air? It is, by far, the most annoying and obnoxious advertisement EVER created. Do you really think it’s going to attract customers? NOT!

    To further comment on the advertising agency responsible for producing this “catastrophic event” I believe that they should never be permitted to produce another commercial to be aired on television. My research of the Internet leads me to believe that many others share my opinions in this regard!

    If you believe that this will reinvent JCP and revive declining sales I strongly disagree! Sales may be off now, however you haven’t seen anything YET! If this brand of advertising continues to air it can only contribute to a dwindling customer base and produce many more negative responses that can only result in turning more customers away from your stores.


    JFM

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  45. After listening to the screaming commercial we have decided that we will not shop your store until it is taken off the air. Is this the way you want to portray your customers acting and do you really think that it appeals to anyone. It is very annoying and it makes us very irritated to watch and hear it. Can't you do any better that that.

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  46. This commercial is the most annoying, irritating, obnoxious commercial I have ever had the misfortune to partially observe. There are not enough negative adjectives to describe my hatred of this ad. My blood pressure goes up every time it comes on, and I can't reach the mute button fast enough. The ignoramus who dreamed up this disgustingly offensive ad should be locked in a dark room with the JCP executives who gave it their approval, and they should be forced to listen to it until they go completely insane. It won't take long.

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  47. the commercial sucks and makes me to not ever want to step in jc pennys!!!!

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  48. This commercial is so annoying. It actually grates my nerves and if this is the best they can come up with then JCP has lost my business. It makes me want to scream that some portion of every dollar I have spent there goes to pay for some ad this annoying.

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  49. This commercial has scared small and large kids. They will soon ignore people screaming out of real fear or pain. Sorry Penneys but your bad taste in commercials will keep me out of the store.

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  50. Put me on the list of haters.. Not only is it annoying.. The women ar hidious. They should be in a monster movie.
    I have a hearing loss so I wear head phones at night to watch TV when my wife goes to bed. Thanks for unwanted and unwelcome NOISE.

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  51. What a great commercial!!! Hits it right on!! So completely tired of making sure I have the correct coupon on the correct day at the correct time and I by the correct item.. ENOUGH already! This is a great commercial.. JCP gets it!!

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    1. You are far more intelligent than me then; because I completely missed the change in the price structure in that ad. Must not be in right demographic for JCP. I don't get it and won't be shopping there ever again!

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  52. I think they are trying to catch people's attention, and since it's created this post, I say GENIOUS on their part! For those of you that say they have jacked their prices up, you obviously haven't been in there, because EVERYTHING is now less, LOL!

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    1. You are right about the attention - unfortunately it is negative attention - and that is never good for business!!

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    2. Doesn't matter if it is less now. Won't be going back to JCPenny's ever. I have worn and recommended their Stafford line for years. Time to find some new work clothes. BYE BYE JCP!

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    3. I have read so many posts that people are saying "Bye Bye JCP." Did you quit eating food because of their stupid commercials, quit drinking beer because of their stupid commercials, or do anything else because of a stupid commercial? It's pretty sad that you would discontinue purchasing a product that you seem to be VERY happy with because of one commercial. Does that mean you aren't going to VOTE this year because of their stupid commercials?

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  53. JCPenney caught MY attention with their screaming commercial all right! Negatively. Enough IS enough JCP!!! Your marketing campaign stinks, and I, too, turn off the sound as fast as I can get to the remote. In my opinion, it would have been more effective if instead of the screaming idiots, they would have had people who's faces brightened into smiles, saying "Yes!!" as they raised their arms in triumphant joy...THAT would have caught my interest...but now, I'm planning to cut up my JCP card.

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  54. It is AWFUL, it is also insulting to think that ladies screaming would make us want to shop there!!!
    it is like two kids SCREAMING how irritating is that and these are two ladies screaming. They sure did not use any creative thought to this. They could have gotten the message out on enough already with coupons a much better way. MOST I know push the MUTE button and or change the channel, Which NETWORKS need to KNOW that most are changing the channel going to something else rather than sit through that awful commercial!!!!

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  55. This Commercial is INSULTING let alone INSULTING to WOMEN.. did anyone do their research on this??? Take it off the air!!!

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  56. JCP Your commercial with the ladies screaming is AWFUL It is a channel changer or Mute button moment for sure. It is an INSULT to us . Its bad for kids to see, it sets off a poor energy response ( as silly as that is, BUT stop and think of kids Screaming to the top of their lungs, how do you feel... SAME THING.. )
    you could not come up with a more creative artful commercial than that. Myself and others hope to never see that commercial again I will change the channel or MUTE it. And I am insulted JCP would think that is what people purchasing from JCP would want.. it is INSULTING.
    Even at this site look how many do not like it and TWO people who do..ITS AWFUL . We should be able to watch T.v and have commercials come on without irritating the SHIT out of us, or alarming us sending Chills up our spine as if two Kids are Screaming to the top of their lungs.. in our living room...
    I can't even imagine your own Employees think it is a good impression of the company they work for.
    And it IS an insult to women!!!!!!

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  57. HATE HATE HATE your screaming commercial!

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  58. Number ONE most annoying commercial EVER. Now, that they are lowering the prices to match everyone else in the first place, I can feel good about boycotting them over this nerve-wracking nonsense. Whatever they paid -- it was too much. Just make an announcement that prices are lower -- duh.

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  59. Absolutely horrible! Commercials are always extra loud to begin with, and I don't feel like hearing obnoxious screaming when I'm trying to relax.

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  60. without coupons whats the point of buying there even if its my favorite store to buy!?

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  61. Enough is Enough. I'm not saying anything that hasnt been said already but if JC Penney is tracking the comments they can add this to the list. It is very very annoying and cant stop soon enough

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  62. I'm sorry but Geiko's Piggy screaming Weeeeeee in the back seat of the car is waaaaaaay more annoying than this one! I can't find the remote fast enough when that one comes on! This one I can live with.

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    1. I can see where the piggy screaming Weeee can be annoying to someone, BUT it is not a Loud SCREAM - THe JCP is far worse. Yes the pig can be annoying to some, but like the pig zip lining commercial it is done with humor, and not INVASIVE to ones senses.. you are not STARTLED... someone said about Autism kids. THat is SO TRUE.. I can't imagine how that is for them. OR an Elderly person who fell asleep watching T.V and is Frightened by this wakened with SCREAMING. At least someone was trying to be creative with the pig commercial. I love the zip line one but yes the WEEEE in Geikos back seat of the car CAN be annoying.. but at least they have came up with creative commercials like the Zip line pig... and used some thought, their INTENT did not appear to be to SHOCK OR IRRITATE someone into a reaction. Look at this web site and how many people have been insulted.
      A child with autism probably will not be affected by the Piggy but two ladies screaming to the top of their lungs YES... we expect some commercials to irritate the shit out of us, this is beyond irritation this is an INSULT to our Senses, its in Insult to our homes, its an insult to WOMEN, its an insult to children, it even irritates the shit out of my DOG!!!!

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    2. You got to be kidding.. the pig saying Weeee to you is worse than these ladies SCREAMING to the top of their lungs. Come on .. do you work for the advertising company of JCP??
      I get that the pig is a bit annoying I have not seen that commercial for awhile they Geiko has some new ones that are a lot better now , cute and funny. But at least they used some creative thought.. it is an INSULT to us to be SCREAMED at... literally. I agree the WEEEEE pig was annoying you are right on that. BUT I can't imagine how you can live with these two ladies SCREAMING like this. If nothing else think of those with neurological issues and autism kids and Elderly who fall asleep and watch tv. and wake to this startled... Thats all JCP needs is someone who has a heart attack or kid with autism has an episode and its a result of a commercial MANY others Do have a problem with it. Anyone with neurological issues this might affect, let alone those with migraines etc. its not just an annoying issue that is why so many say it is INSULTING and INVADING.. its not an annoying WEEEEEEEEE its loud intrusive SCREAMING where you must have Thick skin to feel you can live with this.. but think of those who cannot.
      You have a good point the weeee pig was annoying.. but this is Invasive and intrusive and not something MOST people can live with.. and it MIGHT be Dangerous also to others.

      Delete
  63. HORRIBLE. I'm in the advertising business, and I don't get it. There is absolutely no purpose to this commercial. All it does is aggravate me and make me never want to go to one of their stores again; and if they're in so much financial turmoil as is being reported in the news these days where the heck did they get the money to buy the ridiculous number of spots / channels / and markets that they did. Agency needs to be fired. Marketing person who approved it also.

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  64. I will never shop there again because of this. Horrid.

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  65. I don't usually pay much attention to ads as many are simply stupid, but if Penneys is trying to get my attention with something memorable, they did it! I will remember having to turn down the volume as much as 30 times a night every time I think of going into their store...and that will remind me why I decided not to shop there . No one has to put up with this. I am also calling the local TV stations to let them know that I'll switch channels or turn TV off whenever this comes on. If this is what they think of their customers they deserve to be out of business. Damn thing has been on twice while I was entering this.

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  66. will never shop there again!!!!!

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  67. JCP must have hired the same ad agency that created those awful Burger King commercials. I actually liked JCP but I don't know if I will shop there again. Stupid commercial and terribly annoying.

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  68. I am not sure the purpose of the screaming comercial, but it is obnoxious and repulsive. I can't imagine why you think that it would encourage anyone to shop at JCP. I certainly will not.

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  69. An obnoxious repuslive commercial. I can't hit the mute button fast enough. I don't understand why you think it would encourage people to shop at JCP. I will not!

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  70. I watch television to relax, be entertained, and be informed.
    As someone else mentioned, the 1st time the ad came on, I thought
    someone outside my home was hurt. The volume alone makes it completely obnoxious. I switch stations or mute it, which ever
    is faster. I have no desire to spend my money at a company which either has no respect for customers or thinks they are idiots.
    What kind of executives approved this sad commercial?
    How much money was spent on its creation? I will not shop in
    a store whose executives are so out of touch with the sensibilities of the general public. Do you really think this commercial is funny, informative, innovative? Sorry, I don't get what you hoped to get across except perphaps extreme annoyance. I do have a desire to tell everyone involved with this commercial that you missed the boat by a week. WOOOOOOOOOOOOOOO!

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  71. When I initially viewed this horrible commercial, the first screaming woman reminded me of Faye Dunaway doing Joan Crawford -- " NO WIRE HANGERS EVER!" It was funny then -- in a perverse sort of way. Now I just HATE it and compare it to the equally offensive Geico PIG!

    ROAST THE PIG AND STUFF IT DOWN THE SCREAMERS THROATS!!!

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  72. I feel victimized. This commercial promotes hate, hostility & negativity. Does the term "going postal" come to mind? It's an insult to their customers especially to women.

    Yes, I will remember JCP but NOT in a good way and NOT as a returning shopper. I would hate to be an employee because I am sure there will be more complaining, aggressive, angry people using them as sounding boards. Feel free to scream and demand at will upon entering. This will be the type of customer JCP is creating.

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  73. I called JCP in my city to complain about the ad. The manager said they are getting a great response from customers to the commercial. He claims the ad was intend to get people talking about JCP, which they are doing. Yes, but negative publicity is not good. No one is their right mind likes to be screamed at. I advised the manager that I would not be returning to his store.

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  74. http://www.change.org/petitions/everyone-boycott-jc-penney#share

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  75. I will not be shopping at your store until these ads are pulled. They are intrusive and in bad taste. The longer they go on, the less likely I will be back.

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  76. GONE!!I can live without JC Penney!!The old saying "it doesn't matter what their saying as long as they are talking about you"doesn't apply here.This one backfired on you guys.BYE!!

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  77. I never shopped at JCP much maybe once every 5 yrs. BOY I won't bother to shop there again,
    their whole image with this commercial is awful. Macys and Nordstrom would NEVER think of doing something SO Low Class.. and irritating, insulting and childish, In fact kids know better to do that. Its worse than hearing kids scream.. jarring too to ones senses. for people who shop at Macys and Nordstroms they will continue to and not even Consider JCP.. BAD advertising... and YET with all these complaints they STILL are airing this. Is it worth it to insult so many people in their homes.
    How would they like to be sitting in their home enjoying T.V and have ladies SCREAM at the top of their lungs like that. Or outside screaming like that at their mail boxes, these advertising people would call the police.. IT is INVASIVE just awful and should be taken off the air TODAY!
    The lady who mentioned Autism kids ( or adults) is RIGHT.. and a Very good point.. anyone though Even MS patients any neurological issue I would think could be triggered or aggrevated by this... MAybe the company will look at that and Get concerned with that alone and take it off the air.. ...

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  78. I suggest everyone shop at Nordstrom or Macy's instead of JCP. Nordstrom and Macy's treat their customers with Great Respect. I can imagine returning something to JCP and have these ladies there taking the return and YELLING...
    Just shop one day at JCP and then Nordstrom or Macy's and compare them.. the whole experience from customer service to products and Quality.
    They are not more expensive when they have great sales.. and Macy's has most of what JCP has.
    I wouldn't miss them if they go out of business. And I think it shows their place in business having such a insulting invasive commercial , esp. after all the complaints here and I am sure TO their web site andd that they are aware of this YET they continue to run the ad without concern to how many people they are not just insulting but Invading with SCREAMING while they are relaxing and watching T.V. I think they need a new commercial apologizing SOFTLY for this one to everyone.. and to take it off TODAY.

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  79. That commercial came on and made my little toddler jump in fright. It is the most irritating commercial in the history of TV. I will NEVER SHOP AT JC PENNY EVER AGAIN! Whoever your CMO is, they should be fired. I will look them up on LinkedIn and tell them the same thing. HORRIBLE!!!!!!!!!!!!!!!!!!!!!!

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  80. We are done shopping at JCP - what idiots to asllow this commercial to hit the airwaves

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  81. Email addresses for the Marketing execs Michael J. Boylson Chief Markeing Officer mboylson@jcpenny.com
    Emily Florio , Senior National Advertising Manager , eflorio@jcpenney.com
    Ruby Anik, SVP Brand marketing ranik@jcpenny.com
    It is all over the web, people are writing the marketing execs directly to stop the commercial!

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  82. I if ever meet the ones who came up with the idea for this ad, I will slash their tires.
    If I ever meet the advertising exec who gave this the green light, I will break his kneecaps, soak him in gasoline, and light him on fire.

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  83. LOL, WOW! I can't believe people are upset over this, who cares? Especially so upset they are threatening harm, grow up people, you are acting like screaming children! HA HA HA!

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  84. The only thing positive about this ad is it served the purpose of people acknowledging JCP. It annoys me so much, I will rethink shopping there. It stresses me out just to hear it.

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  85. Offensive to women, comes across as violent and unstable.

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  86. I will never shop there because of this annoying commercial. Someone should fire who ever came up with this.

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  87. Extremely stupid and moronic commercial. I may never shop J C Penneys again. I know I won't as long as this thing runs!

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  88. Please stop this scary loud JCP commercial. Until it was explained to me, I couldn't even tell what the screamers were trying to say. Obnoctious Ads only work on equally obnoctious people.

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  89. Agree. Can't get to the remote fast enough. Even the cats hate when the commercial comes on. Not shopping at Penneys for a while due to this commercial. Hope they get the message.

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  90. Between this annoyance and Geico's 'weeeeee' pig, I have to wonder if they hired my coworker to test market these commercials. He doesn't see anything wrong with annoying people either.

    Needless to say, I reach for the mute button when these things appear. I have to out draw my wife as watching other shows wouldn't be very enjoyable with .45 caliber hole in the LCD.

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  91. I hate this screaming commercial and hit my mute button--even though I haven't shopped at JCP frequently, this has finished me off. There are other stores to shop in without this annoying Noise to make you run in another direction.

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  92. Ridiculous commercial...who came up with this? Someone in their 20's I'm guessing. Really, really bad. Papa Penney is rolling over in his grave.

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  93. JCPenney is one of my very favorite stores, and I shop there for everything. That may all change after this tv ad. I have never seen an ad so repulsive in my entire life, and I thought the target ad was bad.

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  94. I hate this ad. Everytime it comes on my TV, I turn the sound off or switch channels. When it pops up on my computer, I close the window.

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  95. I agree. It is painful. Someone is an idiot. The only reason I paid enough attention to find out which company was responsible was so I could be sure to NEVER SHOP THERE AGAIN!!!!!

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  96. Get it off the air...hideous commercial! And it makes women look like idiots!

    I won't EVER shop at JCP again.lwhat a damn turn off!

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  97. The Person who put the email for Michael J. Boylson Chief Markeing Officer iS there anyway you can Copy all of these complaints FROM this Page and send it to him.. in one email??
    Not that great with emails as I am just now changing from my cassette tape player to a sandisk LOL
    I think the more they see this the more they will understand and respond.

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  98. The thing is they have pissed people off.. and Insulted people. IT would not be an issue if it was
    only ran once in a while. I have found it on EACH time I watch a show... esp. the last few days
    So its hard to ignore and let go... and it irritates the hell out of everyone. AS you can see with these responds. It is a bit funny to see someone go to the extreme with saying how they would like to break their knee caps, I do believe you said that in humor. BUT for those of us older not so funny : )
    But the thing is that is what happens with Violent screaming. IF a neighbor was doing that you would call the cops and if a husband or wife was screaming like that it is Verbal Abuse. What the hell So to get attention from what I have heard is a failing company they Abuse us in our home like a child throwing a temper tantrum saying LOOK at ME.
    Please for those of you who know more with computers gather up all of these responses and send them to the main guy at Penny's. I went to the site to complain but if their customer service is like what you get in the store, and this commercial AND the result that so many have complained and this commercial runs again and again with no regard to how many are insulted by this... so I doubt customer service will even read them. So if you could gather up all of these you could find and send TO that main guy mentioned that would Be GREAT...
    I think it says a lot about a company NOT caring about their customers by Continuing to run this ad.

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  99. would every parent with a child with autism contact Michael J. Boylson Chief Markeing Officer
    maybe he could come over and sit with your child as the commercial comes on...

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  100. I hope other companies learn from this. People like funny light hearted commercials.
    People do not like to be insulted, or abused.
    How any network has not taken up with JCP on this I don't know. They are going to loose people, as this commercial comes on people are going to switch the channel and go on to something else, Rather than listen to that.
    I can't imagine kids seeing this and thinking that is OK or even funny. Its just an insult to everyone. The thing is getting attention with an Ad is one thing, getting people talking also. BUT instead
    JCP has offended people and pissed them off, I'd love to see their sales here in the future. HUM does anyone remember MERVINS store... wasn't that kind of like JCP.. if you have Stock in JCP I'd Sell it.... glad I do not. Shop at Macy's so much better... Nordstrom Zappos all good. JCP sucks...
    The thing is it hasn't gotten peoples attention its insulted them, so they are pissed at the company and when people are OFFENDED they do not shop there... there are enough other places with sales and good prices to go to. Costco for one !!!! Sams club. We dont' need JCP.
    Sounds like they shot themselves in the foot with this ad. Also if it was an obnoxious ad that was only running for some special for a weekend that is one thing, this has ran and ran, each time I watch a show it is on... with no regard to the many complaints. The ONLY way they can pull their head out of their ass on this is to Apologize and EVEN with that not so sure it will help.. the ABUSE in everyone's home and INSULT has already been done. And I think the outrage is that it is still running~!!!!

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  101. STOP THIS OBNOXIOUS COMMERCIAL NOW!! I will never shop at JC Penny again. It seems there are a lot of LOUD ads these days. This ad makes me mute all the commercials, so other advertisers are getting screwed because of JCP.

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  102. Whoever was involved in creating this
    nightmare of negative
    advertizing should be fired! That is the worst commercial I
    have ever seen even muting it does not help. Needless to say I
    will NOT be shopping at J.C. Penny ever again!!
    PS. Networks stop airing this catastrophe of a commercial!!!

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  103. This commercial gets on my nerves, and my husband's, too. We just turn the channel when it comes on. I shop at Penney's occasionally. The Towncraft V-neck T-shirts and briefs last for years! Occasionally there will be one in the pack of T-shirts that is mis-sized. The last time I bought some fleece blankets on sale, each one had a seam all the way across where there is no reason to have one, which make me think these were seconds, even though they were not marked as seconds. The last comforter I bought there for a twin bed was on sale - around $50 - I was disappointed because it was so cheaply made. I had always been impressed with the quality of everything Penneys sells, but it just isn't always anymore.

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  104. Please discontinue that screaming ad. I feel like throwing up every time I hear it. The message isn't even all that obvious. And I agree - it doesn't encourage you to have warm fuzzy feelings towards J. C. Penney, so that you would want to shop there. Please, please stop this ad.

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  105. One of the most annoying obnoxious commercials I've had the displeasure of having to HEAR.. As I grew up JC PENNEY was always a classy more upscale place to shop. This commercial has taken my opinion of it to the lowest level. The commercial has turned me OFF!

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  106. Very disturbing commercial. I guess that was the point-everyone noticed them by now. I will never go to JC Penny stores again.

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  107. i also change the channel, this is a horrible commercial. i will not shop there because of this commercial. this is the worst commercial i have ever seen

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  108. Lots of choises out there.. This just helped me narrow it down. I will not shop at Penneys. The screamers are the absolute worse commercial of all obnoxious commercials. The marketing genious who bought this should be fired...

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  109. STOP THE OBNOXIOUS COMMERCIAL WE TURN THE SOUND OFF AND LEAVE THE ROOM WE WILL NEVER SHOP IN JCP AGAIN THIS IS MUCH MORE UPSETTING THAN THE HALLOWEEN PROMOS. PLEASE MAKE IT GO AWAY!!!

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  110. I have always thought of JC Penney as a cut above and a Class Operation. The Screaming ad is an abonation. The new CEO who came up with this idea needs to seriously consider the damage this ad is doing to the Penny's good name.

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  111. This commercial makes me angry because it is loud and obnoxious. It provides no value - no information about the store or their products. It certainly does not provide a reason to want to shop there, which I would never consider now that I've been annoyed EVERY time this stupid commercial comes on and I have to rush to mute the sound as quickly as possible. How could anyone think this commercial would be an effective marketing tool??

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  112. I feel your ad is truly unbearable. I cannot mute it fast enough. I am shocked that you think this kind of attention is desirable. It is so bad that I am taking the time to mention it to you which makes the whole thing even more disturbing! Please stop abusing your customers.

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  113. Most annoying commerical on tv. Your marketing people should be fired or better yet make them listen to this commercial for 8 hours straight. I bet they will never do another one and how can Penny's accept this kind of garbage? Insult to your customers intelligence.

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  114. Fire your ad department!! Unreal. Saw this hideous commercial for the first time tonight and hit MUTE. Disgusting! What idiots approved this???

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  115. CAN NOT STAND THIS COMMERCIAL. I actually had to look it up online to see who the ad was for, because every time it starts, I hit the remote for the last channel. It's the most obnoxious thing I've ever experienced. Will NOT shop there until they remove it. I will take all my business to KOHLS.

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  116. The ad company that developed this commercial knows how to kill a brand. Highly recommend this ad agency for any company that wants to totally demolish their brand image.

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  117. I usually enjoy shopping at jcp. But this weekend I drove right past your department store...because of that awful commercial that makes you want to pull your hair out!!!
    I just wanted you to know that I didn't shop with you because of this one commercial!!!!!!!!!!!!!!!!! I HATE IT!!!
    KILL IT!!!!

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  118. My god people, get a life. The ad is a riot (a scream?). Who among us has not had a purse full of coupons from Macys but everything you want to buy is excluded from the coupon offer? Eeeeeeeeeeeeeeeeee!

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  119. The JCP execs and PR dept have their head in the toilet. If they think any publicity, including bad, is for their greater good wait until the class action suits start. I can hear it now: "If you or someone you know was affected by JCP .." Wonder what JCP will think then when they are hit in the wallet.

    Also if I had a commercial that was running along side this JCP ad and everyone was changing channels and muting, I would be pretty pissed off!

    JCP might as well start bankruptcy proceedings.

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  120. Oh c'mon you people who say "I'll never shop there again" just because of a commercial?! You know that's not true. Its as exaggerated as the commercial itself- people screaming over coupons and sales. Over exaggerated just as much as the response "I will never shop there again". Be honest. Yes you will shop there.

    Personally I find the commercials funny. The looks on their faces is priceless.

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  121. This ad is beyond annoying; in fact, it easily reaches the status of "grating". Even if I'd intended to check out this sale, the ad has completely turned me off. Enough is, indeed, enough! Take down this ad. . .please.

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  122. before, i got ripped off at jcp by bad quality and clothes that streched out longer than the state of california, now with this awful ad i will never go there again

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  123. I also will not shop at Penney's until this ad stops. In fact if it plays much longer I will NEVER shop there again.

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  124. Get rid of the screaming commercial; enough is enough. I thought when an Apple executive took over there would be some creative but not obnoxious marketing. Some one in the organization has a bad case of rectal cranial inversion if they think this will increase sales. You may have me paying attention to your company out of anguish, but I now have little desire to make any purchases at JCP.

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  125. Penny's, you've outdone yourselves. I am 53 years old and I cannot remember EVER seeing a more obnoxious TV ad, ever, for any product, at any time, in my entire life, than that horrible NOOOOOOOOOO thing you're running right now. I'm not sure I will ever be able to shop at Penny's again--I'm afraid I would have that ad ringing in my ears the whole time. What on earth were you thinking??

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  126. I am changing channels everytime this commercial comes on air; and I am sometimes shutting off the TV for 1 minute!

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  127. This is the worst commercial ever. It is making me not want to shop JCP anymore. Please take this off the air before you alienate
    any shoppers you have left. And if you will not listen or read what the public is telling you I hope nobody shops you sales.

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  128. PLEASE STOP SCREAMING TV AD! MOST PEOPLE DON'T EVEN KNOW IT'S YOUR AD BECAUSE THEY TURN IT OFF BEFORE THE END!!!

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  129. Don't you think men hear "NO" enough already? Love it!

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  130. MR Johnson & your ad campaign manager,
    Disappointed in your ad. Hopefully Jan 31 will be the last time I have to hear it. Some of us are more quality conscious, rather than price sensitive. A better ad would have been to show what changes you have made in product that would want me to shop there.

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  131. I will not shop at JC Penny because of this comercial, everyone I know agrees. I hope JC Penny hears all the complaining so they take it off the air. I also hope the networks listen because everyone is changing the channel.

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  132. This is one funny commercial. come on people, get a life. We don't have to be serious all the time! I had to watch it a few times to understand it but now I think it is great.

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  133. Most horrible commercial ever. I don't even get what the message is supposed to be!

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  134. Someone thought that making a bad enough commercial would at least have people buzzing about it and Voila get everyone's attention. This worked but in a negative manner. We all hate it and have no intention of visiting JCP anytime soon no matter what their message is. Shoppers do not want to support this ignorant and painful commericial. I was in the avertising business. This is the world's most obnoxious, way too loud non creative piece of work I have ever seen. Thank God for the mute button. Shelve it JCP and start over.

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  135. I am not going back to penney's till they make it stop! I think it is stupid and beneath them to keep it on the air. ICK

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  136. I will never shop there again. It pisses me off to no end when their commercial comes and I have to stammer to find my remote to mute it in time before my head explodes...Go DIE JcPenny....Hello Boscovs.

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  137. This is by far the most irritating commercial I've ever seen or heard. It's just stupid. Please stop showing it.

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  138. This has to be the MOST irritating, annoying commercial of all time. Even the pig saying WHEE down the zip line is not as aggravating. Why does JCP think this is going to get customers? It is having the OPPOSITE effect - they will LOSE customers because of this stupid ad. Take it off NOW!!! I'm NEVER shopping at JCP again...........

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  139. It matters not if it is a car dealer or a furniture store I NEVER shop at any store which uses shouting to get their point across.

    The ad agency should be fired immediately and anyone at JC Penny's who approved the ad should be forced to listen to it 200 times a day for a week then terminated.

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  140. The screaming commercial makes me angry and want to hit someone. WHAT IS WRONG WITH YOU PEOPLE?

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