Sunday, December 11, 2011

Best Buy Mom Kicking Santa Commercial 2011

Best Buy's new Christmas ad is causing some controversy. The ad shows an online shopper mom versus Santa on the roof. The mom kicks a statue of Santa off the roof to show her superiority of purchasing Christmas gifts versus Santa.

Some parents feel that the ad is confusing for children that believe in Santa Claus.

39 comments:

  1. I am not liking any of your commercials, degrading Santa. He is something the kids look up too every year and yall r kicking him off the roofs. I am not liking this at all. I will not be shopping at ur store anymore.

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  2. Seriously, its funny.. I happen to love these commercials. I have 3 kids that are not offended either. She is kicking the "LIGHTED" Santa off, not the real thing. So get over yourself, stop teaching your kids to be babies, and learn to laugh.. Merry Christmas!!

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  3. This commercial only continues with the larger theme of women knocking down the male image. Woman strong, man weak. It's the social sea change. The propaganda must continue.

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  4. HATE the entire series of these commercials,...mean spirited

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  5. After seeing this commercial, the first thing my son said is "will there still be a Santa?" so it is obviously affecting little kids if they see it. "stop teaching your kids to be babies" - how old are your kids and do they not believe in Santa? The "lighted" Santa, to a little child, represents the real thing or at the very least, Santa's helpers. Not to mention, do you approve of "kicking" things? I do not condone that type of behavior in my home. "Learn to laugh", believe you me, we laugh in this house! Merry Christmas to you too!

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  6. I absolutely HATE them.. I have 9 grandchildren and the younger ones get upset EVERY time they see them..if I could BLOCK them I would.. HATE them and I will NEVER shop at pitiful pathetic bullying best buy again.. never.. and for the parent above who posted on Dec 12 at 4:03 pm.. You'll be the parent called to the school for your kids bullying others.. It is unacceptable and unnecessary and in no way is it humorous.. Stop bullying at home and your child knows to treat others right.. encourage it and your child may be the cause of another child taking their own life! Accept responsibility.... I pray you do not live in my area... we have enough ignorance without you too..

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  7. I will never shop at best buy again. My little nephew is having nightmares about Santa being hurt or bullied. He gets upset every time he sees your commercial. Shame on the corporate idiots at best buy. I know best buy is not capitalized, they don't deserve it.

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  8. I thought that the ads were funny. Take it for what it is people TV!

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  9. Hilarious ads, I love them! I have 2 kids and we do not believe in santa. I think it is irresponsible to lead children to believe in something that is comepletely fake. You are only hurting yourself and your kids when they get older when you finally tell them santa is not real. And to everyone usuing the "bullying" excuse, perhaps you should take a step back and stop lying to your kids.

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  10. Best Buy (complete misnomer) is bad enough of a store, the only thing it offers is occasional convenience. I sometimes stop by for that reason, but these commercials really push it over the top for me not to shop there anymore. I don't really even get the whole concept, degrade someone who is trying to give you and your family items for free? Mean and spiteful for no reason, these commercials make me despise the women "stars" of them. They certainly grate on me enough I did an internet search to see if I was the only one. Apparently not. Heck of a home run Best Buy, maybe you can make a series out of this in the off-season where you also insult the Dali Lama and Mother Teresa. btw I'm not any kind of religious nut, I just don't see the common sense behind these...and to the poster above, I HATE these commercials and I don't have any kids...sorry to burst your small-minded bubble of who is against these

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  11. these are the worst commercials ever

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  12. My 3 three old loves this commercial, and we will continue to shop at best buy. People are over thinking these commercials. Merry Christmas to every one!

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  13. This is what Best Buy need to do to sell product? Are you kidding me? This is not a matter of "lighten up" this is a very wrong way to advertise. Children watch these commercials the Santa at the intro gets their attention much more than an adult then the mom kicks the Santa figure off the roof because she bought stuff from best buy. There is no need for this type of advertising has Madison Avenue nothing better to offer than offending rubbish that will surely invoke publicity and message board responses such as this.

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  14. Ok...really. You people getting upset over a fictional character. And to go as far as to say "I am never shopping at best buy again". Get over yourself! I have seen plenty of commercials that look as if santa is stealing, doesnt ride in a sleigh....and so on. Again, the whole theory of santa is BS so let people have a sence of humor! And frankly, if your kids are seeing all of these commercials....they are clearly watching too much TV. So, shut your freaking tv off and go play and teach your kids about the real world. Its called REALITY!

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  15. This is exactly the kind of ignorant corporate heartlessness which is so often ridiculed in movies about the Christmas spirit. Yet this is happening in the real world.

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  16. I feel for the peeps here who've shared that they're either saddened or upset by the way that Santa is depicted in these commercials. Santa means a lot to them. So don't disrespect them by commenting that they need to "get over it" or stop "over thinking." They're entitled to their opinion just as much as you are yours. (That's what makes life interesting -- differing opinions!)

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  17. These commercials are terrible!!!! Because of them, I have not shopped at Best Buy this holiday season. Where is Best Buy's holiday spirit? Naughty Best Buy!!!

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  18. Absolutey by far the worst and saddest commercial I have ever seen in my 53 years !!!! YOU KICK SANTA OFF THE ROOF, Then to read that you promote Muslim ads in good taste, is very offensive to me as an American, anyone one remember 911 ? Are you sure you ran the ads in the correct country's ? You seem to glorify bulling at the same time you are de spiriting Christmas........HUH
    James Farkas American

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  19. I Hate those stupid commercials!!! Being rude to Santa is just pathetic! Poor kids who have to watch grown women acting so bad!

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  20. I'm grown. I don't have kids. I don't think these commercials are funny. I'm not planning on never shopping at best buy again..but then again-I've never shopped there before. I just won't be making any special stops there this year. I don't think it's good for kids, I don't believe in sheltering your kids..but I feel that they could have been a bit nicer about it. I just don't see why we should have commercials about being mean to other people. Yeah, he's fictional, but so what? Kids can believe in winnie the pooh..but he's fictional too, doesn't mean that that child does not love him just as much as if he were real. I really feel like they could have come up with a nicer way to advertise.

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  21. I laughed at these commercials..they are funny and they show the truth of what corporate America is and what our citizens have become and what Christmas has turned into for this country. They show our sarcasm and have obviously stirred up the division of our nation. Way to go best buy, for displaying the truth...What fun is there if we can't even laugh at ourselves?

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  22. Pull your stupid commercials. Apparently person doing your ads do not have young children at home. Your ads are making kids confused about Santa and showing kids that all their parents need to do is go to your sick store and all will be well. Actually better than what Santa could do.

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  23. Best Buy will never have this elf shop there. As a mother and a future grandmother I believe your company should have thought long and hard about the true spirit of Christmas. Please remove the add for the benefit of all of us who believe, and know Santa Claus is real.

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  24. I feel the ads are mean spirited and even if you don't believe in Santa what about the usual competitiveness that happens between 2 teams? Team Santa and team Mom it's ok to kick the other team after you "beat" them great sportsmanship being portrayed. I know alot of people myself included love the holidays with the Christmas cartoons and movies we look forward to every year and whether you believe or not it's the season for good will toward men not kick your enemy off a roof!! BAD BAD BAD Mom/elf

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  25. I am a best buy shopper and do not have kids.I have a great sense of humor but don't find any in this commercial. No class Best Buy. You just proved that we are indeed a materialistic and desensitized country. Great way to take the simple joy out of Christmas. What's next - you gonna kick baby Jesus out of the manger?

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  26. Your commercial about Best Buy & Santa is in extremely poor taste! The disrespect you show toward Santa in this commercial is equal to the disrespect I now feel for Best Buy! You have mixed bad manners, bad taste & disrespect to create a creepy, mean-spirited & offensive commercial! I will think twice before visiting your store again! Heartless, thoughtless, insulting - can I be any clearer??

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  27. For real people? For real? Lighten up and Get-a- LIFE! These commercials are HILARIOUS. They don't promote bullying. They aren't disrespectful of the whole image of Santa. I love them.

    You know what kills me? The same people that are griping about this (and apparently have no life at all, if this is alamounts of l it takes to get their panties in a bunch) probably think nothing at all of going home and watch B.S. reality TV shows out there that really are harmful to society-shows like teen Mom, Jersey Shore, etc....

    Great job Best Buy! Just one more reason to shop your stores. You made me laugh.

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  28. I found this says it best... "The message of the commercial seems to be that Santa Claus…Mr. Spirit of Christmas himself…is now not only inferior to a retail, big box electronics store, but pathetic and unnecessary.

    2) It’s like a weirdly inverted Grinch Who Stole Christmas, only this time they’ve turned Mom into the Grinch. Mom. Now that’s twisted.

    3) The woman in the commercial is not only mean to Santa, she doesn’t even like her own dog enough to fill its stocking. Evidently, only those members of the family who can consume electronics merchandise count in her home.

    4) Santa Claus is the mythical embodiment of generosity, tolerance, and good will to all. His gifts are free. Beating up on Santa is like beating up on charity. Who’s next in the crosshairs? Toys for Tots? And worst of all, they’re doing this during an economic downturn when one out of every five children is living in poverty and more than a third of our population is struggling on a low income. It’s tasteless.

    5) They seem to be championing materialism again. Did they somehow miss the last three years?

    6) They’re running these commercials during prime time when little kids are watching TV. I’m glad my kids are grown so I don’t have to explain to them both that I know you love Santa, honey. Of course, I’ll still let him come to our house."

    If someone doesn't see the harm, they must not be thinking it through.

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  29. The ads are terrible -- very mean spirited and in poor taste. I won't shop Best Buy again.

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  30. Hmmm. Best Buy cancels many orders that were placed online so customers will not be receiving orders they were expecting. Boo-yah lady. Santa wins this round!

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  31. All the Best Buy Christmas commercials this season are in very poor taste. Santa Claus is to be loved, not to be bullied.
    The idiot who approved this style of commercial would probably laugh at the poor soul who trips and falls. A sad state of what America is today.

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  32. I for one like all these commercials and find them funny as hell. Guess everyone else is uptight and don't know how to have fun and laugh a little bit in light of the crappy economy...

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  33. I don't care for Best Buy, but their ads this season are great. Also, there are some disturbingly dumb and self-important people commenting here. THESE ADS AREN'T NICE! WHY DON'T THEY THINK OF THE CHILDREN!

    Get over yourselves and your idiot kids. Any child crying over these ads reflects all that is wrong with our wussy "me-first" youth, and any parent whining here reflects the exact mentality that creates these bitchmade kids.

    I trust Darwin will sort it all out eventually.

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  34. And to "James Farkas American," the only way you could've possibly sounded more ignorant is if you asked for Obama's birth certificate in that post. Anti-Muslim paranoia is one of the saddest and ugliest facets of inbred American culture.

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  35. Hello everyone and Merry Christmas! I do not usually write about things like this online but I did have a strong reaction to the commercials. I think I had a mix of both comment types [lighten up, it is all for fun] and [ouch...that hurts the magic of Santa a bit!]. I guess for right now my feeling is that they are not the worst commercials in the world...BUT...this is how we kill magic and belief and tradition...not in one fell swoop but slowly, over time, with insidious little jabs like these commercials. Imagine if it was someone kicking the Nativity scene off the roof and saying that they had a better version of Christianity... thats right - keep killing it off, one add after another - eventually, nothing will have much meaning other than a cheap laugh.
    Maybe I AM getting too emotional over it...who knows...at the end of the day it is about people like you and me finding a way to still hold things to be important and to care about something greater than a good deal on a crappy appliance sold by a mediocre store. Then again, maybe not. Either way, Merry Christmas to you all and I wish you all a wonderful new year. God Bless!

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  36. Don't we have enough trashing of people? Now Santa!? Hate the commercials!

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  37. These commercials are horrible .... Won't shop at Best Buy anymore because of these commercials. Insensitive. Plain and simple.

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  38. In every home in America, Santa is mom and dad. So what does Best Buy gain by dissing Santa? Do I get to tear off the "From Santa" tag and replace it with "From Mom and Dad"? Will that make me feel good?
    Regardless of beliefs, advertising should be a calculated effort to gain customers. Best Buy will never gain customers from this campaign, they will only lose them. That is a foolish strategy.

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