Thursday, March 24, 2011

Jello Temptation Monster Commercial Scares Kids and Parents Alike



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Kraft's Jello Temptations commercial is creating some controversy with parents. The commercial shows parents playing a mean trick on their kids, just to steal the Jello Temptations Pudding from them. The trend in commercials is lying parents. Many parents are commenting and are upset that marketers are showing them as lying and deceitful. The commercial is below: (Warning the commercial may scare young children)


104 comments:

  1. This commercial is horrendous! Kraft should pull it immediately. It's not funny. How could a group of people get together in a boardroom and decide that this commercial is good for a family product?
    I don't even have kids but know enough about what they shouldn't see on TV if I want them to sleep at night.

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  2. I have to say I love this commercial, as does my seven year old daughter.

    It is a great spoof on all the things parents say to their kids to behave. As well as emulating the classic campfire stories :)

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  3. Good job Jello....let's teach our kids to lie & steal! I know alot of people think this is funny & cute, but I think it is horrible! No wonder our kids have no respect for adults! Very disappointed in your company!

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  4. I could not believe what I was seeing when I saw the add for Jello temptations. I have always found Jello to be a delightful fun addition to my children and grandchildren's meals. The add was very disturbing and didn't encourage me to go buy them. I feel Kraft should pull this add immedially before their reputation is destroyed as a family oriented company.

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    1. i couldn't agree more. can we count on jello to be family friendly?? don't tell me to "get a sense of humor" because bad parenting is not funny as it is abusive to scare the crap out of your kids. get a sense of who your buyers are, they are families that are smarter than you give them credit for.

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    2. The humor of this ad is,I think,to show that Jello Pudding is so good that someone will do almost anything to be sure that he or she wins the prize. If Kraft comes up with a series of ads that show hungry kids turning the tables on some stupid parents,I believe the complaints might go away

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  5. I really don't like this commercial. It is very mean-spirited and isn't humorous at all. I would never want to scare my kids like that over some jello!

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  6. People need to take a chill pill. I have 7 seven twins and a 13yr old children. I would hate that I have raised my children so badly that one commerical could take away the values we have taught them. This commerical is only for fun. We all love it.

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  7. Lighten up people, it's not meant to scare anyone, it's meant to be a JOKE!!! And the only time I have seen them on was during daytime TV, like soap operas and talk shows, and later in the evening. I just saw it during Americas funniest videos, so OBVIOUSLY it's meant for either adult while kids are at school, or during a funny show, that is geared toward it being FUNNY! Just tell your kids it's a joke. Seriously, if your soooo concerned about your kids being scared by this, you better not let them watch the news either.

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  8. We have become so desensitized by bad and inappropriate behavior that people think this commercial is OK or funny. I think it is a non funny comment on our current parenting skills.

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  9. As much of a fan as I am of jello, I won't be buying Temptations, no matter how good they might be. I can't believe these ads which you are using to sell this item. Scaring little children!!! Really!!! These ads should be pulled immediately!

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  10. No Temptations here! That is a pitiful ad for the delightful and light hearted thought of Jello of days gone by.

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  11. I understand that some people are a bit more delicate than others, but there is a lot of overreaction to these commercials. The commercials are not playing as truly dark or terrifying. I realize it is showing parents doing the deed, but kids over a certain age LIKE being scared. Did none of you experience any of the delicious parts of childhood where you pushed boundaries? Campfire stories are next on your uptight sputtering and muttering ban lists? If these commercials are being played during Dora or Wiggles, then I will be a bit upset alongside you. Otherwise, maybe you should turn the television off a little more often? The kids in the ads are NOT 5 years old. Get a grip.

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  12. I find these commercials disturbing. Who is running this ad campaign? The Jello product line has always been a "family" line, but I will never buy another product because it seems you think this is funny.

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  13. this commercial could have a lasting affect on some children. please pull this commercial from the air. thank you. a mother of four grown children and grandmother of six, all ages. no one in this family thought it was cute or funny

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  14. No matter how much all of us hate the morbid and scary ads that are terrifing the heck out of our children, you will always remember Jello Temptations and be tempted to try them. I consider this irresonsiple advertising,but it was the genius of some ad exec that came up with it and it seems to be working. I however will not be tempted.

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  15. I was a "fraidy cat" as a child, and not much braver as an adult. My son was the same as a small child, afraid to sleep in the dark, so we always had a night light on for him. To say that I was upset by this commercial is putting it lightly. This is not a joke, nor is it funny. I wonder what kind of people think it is okay or funny to deliberately scare children. Whatever possessed you to think this commercial was good? Maybe I just answered my own question, you may be possessed.

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  16. I googled this commercial just to see if other parents are as horrified as I am. I don't consider myself overly sensitive or easily offended but these commericials are disturbing. No - I don't think they will scar my children for life. I just don't think the advertising campaign is in line with what one expects from the brand.

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  17. I'm a parent & my son is 7, he & I both LOVE this commercial, & laugh at it every single time. We scare each other as a joke all the time, he scares me more than I scare him. He isn't traumatized, he'll grow up normal, just as I did. Growing up everyone in our family would scare each other & we all laugh about it when we talk about memories, just as we laughed then. Let's all take the commerical in to perspective here, it's a joke, just like real families do, joke around. It's funny to many ages including children.

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  18. i love this commercial. I laugh and laugh each time I watch it and say YES! Finally something for ADULTS. I can't believe so many people think this is going to affect the CHILDREN.....ooooh Too bad.. Let the parents talk intelligently to their children about the commercial and explain it. If children are frightened by this then I shudder to think what our new world will come to. You go Jello. I'm going out to by JELLO TEMPTATIONS!!!

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  19. There's another one that was worse... mom told kid they were going into the ground for 100 years... I can't find it?

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  20. Unfortunately, I won't be buying Jello products again until this loathsome ad is removed. Kids have enough to deal with in their lives without their parents threatening and frightening them over a "treat", for God's sake!

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  21. Some of you people need to PULL THE KNOT OUT OF YOUR PANTIES and enjoy life!!! Grow up! It's a commercial. It didn't really happen!!! It's OK! calm down! LOL What MORONS!

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  22. I am glad to see there are other people who agree: this is a disgusting commercial. It is a terrible lesson to teach children about lying. Plus, parents scaring their children is abusive. Get on the right track jello!!!
    If you want to show chocolate temptations as "grown up" ...show adults serving it at a dinner party...or bbq....or sports game get together.

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  23. My family will not buy any Jello brand products until this commercial is pulled - SICK sense of humor!!!!

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  24. These Aids are GREAT! Had my family laughing. You people bitching need to grow up. Its an Aid change the channel if you don't like it or you just want to desense-a-tize our children to everthing.

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  25. I find these ads horrific and totally irresponsible. The "parents" are mentally abusing the "children" I sent Kraft Foods an e-mail, will any of you?

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  26. Gee whiz, really?! People are actually offended by this commercial? How about you turn off the tv and go do something with your precious kids. People will find ANYTHING to gripe about. Bunch of belly-aching wimps.

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  27. I would think that most children see their parents as role models and seek out their parents when they need help, are frightened, etc. Most children take what their parents say seriously, so if parents are telling their children that horrible things will happen to them for "sneaking" the chocolate, the children will be frightened. What does it say about parents who would frighten their childen just for a jello dessert? I'm disapponted with the ad executives.

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  28. I'm usually think big deal, it's just a commercial or whatever. But I really believe these commercials are just too cruel. How can you think of scaring kids and giving them nightmare funny? I really think these commercials should be banned and I would NEVER buy these products...

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  29. LOVE this commercial. It is GENIUS. Makes me laugh and want to buy the product. . BTW the commercial does not air on kids channels so those of you whose children are so frightened what are you shows are YOU letting them watch??? hmm this one seems to be on you, the commercial is for adults.

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  30. I think this is the most disgusting thing I have ever watched. I don't understand alot of the commericals on TV today but this one is scary. I think it needs to be pulled at once! When it is on I mute the TV or change the channel.

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  31. Seriously??? Do we not know the difference between real and make believe? The commercial isn't telling us to actually scare our children. It is just for fun. And, if our children question the ad, it is our job to teach them what is make believe. Geesh...

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  32. For those stating that the commercial doesn't scare their children, that is not the complaint. Of course we as parents can turn the TV off, and of course most children (over a certain age) would not be afraid of the commercial. The point is the depiction of ANY parent actually threatening their children and/or scaring them to a point that if done in real life would constitute abuse. For those of you who think this is funny, would you think it was funny if another adult told your 7 year old child she would be thrown down a dark hole for eternity, or mauled by a monster? Jello is a family company, portraying positive family values. These commercials have changed my opinion on the company, and I am not likely to buy another one of their products.

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  33. So glad to find this web site... I have been wanting to post my heart sick view on the two terrible jello commercials scaring children and did not know where. Having worked as a children's case manager in Behavioral Health for several years, I can assure you that many a child has been disturbed by the commercials and parents should cease to buy jello products for the stupidity of creating such commercials. I have bought their products in the past, but won't again in the future. I hope others will refuse to buy their products too. I have seen many other commercials that I did not like but I have not seen one that sickened me like this one has.

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  34. It's already a fact to the now parents that this is cool. They think being a parent is a sheriff. I Hate these commercials and could not pick my jaw off the floor when I saw them. Is nothing sacred anymore? Come on, think up a real commercial, isn't that what you get paid to do? These are horrible! Shows parents as bully's. Not a good picture.

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  35. Wow, society is SO uptight!!!! After you're done coddling you kids because of a commercial, tell them how special they are, give everyone a trophy and tell them it's okay, we live in a fairytale world with kittens, rainbows and lollipops. Oh, and don't even think about letting them go camping. Someone might tell them a ghost story! Ooh! Get over yourselves.

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  36. I HATE THIS COMMERCIAL! Who thinks it's entertaining to scare little children? Not me. I will NEVER buy jello again!

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  37. I will not watch this or buy their products till it is pulled. No way to treat your children or any child for that matter because they would like a treat. Get real this is horrible Shame on Jello

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  38. Everyone crying and whining about this commercial is a part of the reason society has become so pussified. Todays kids are so friggin pampered and babied anymore they cant handle any real issuses because we always have to dumb everything down to be politically correct or risk scarring them. PLEASE!!!! Theres NOTHING wrong with seeing some parents have a little fun from time to time. Its not like these kids will be traumatized by a "Chocolate monster" when they grow up. Give me a break people. You dont like what ya see, go hug a tree, and quit watching tv already.

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  39. Wow....if people actually listen to what the mother is saying she said that the monster is out to get people who STEAL OTHER PEOPLE'S choc. temptations. I do not think there is anything wrong with this commercial. So basically they are teaching their children a lesson, because their children STOLE the choc. temptations. They are teaching them that stealing is bad, but they did it more of a playing around lesson. People these days get so up-tight about things, don't let your kids ever hear a camp fire story then or see a scary movie later in life. These kids are old enough to know better, and since you think commercials=real life apparently. I am sure if the kids were having mental/emotional problems from the "choc. Monster" that their parents would explain to them that it is not real and that they were teaching them a lesson about not STEALING!! Seriously though if parents are getting upset of this what do you think about the scary movie commercials that come on tv?

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  40. I feel there are enough things going on in this world today that our children should not be terrified of a desert that was intended for kids to begin with. I refuse to buy Jello until they have pulled these ugly commercials!!! By the way, I am against children watching horror and demonic movies. And EXCUSE me!!! Kids are pussified these days?? Where do you live?? You have not heard about the gangs, the drugs, the gun control in schools, the teenage (and pre-teen) murderers??? A lot of that stemming from harmless video games that are not real!?! Please, ya'll need to wake up and protect our kids!!! Kids these days need to hear more about God and what He expects from us as to right and wrong!!!

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  41. How cruel. Scarring children about anything is wicked behavior. Children are a gift to be cherished and protected. Whoever thought scarring children was a good idea is sick.

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  42. The temptation add on TV is funny. Some of you people need to grow up and get a life. I've seen ads for Kids movies that are worse than this one and you let your kids see horror movies. This commercial is better than the ads for female products and stuff you can do to enhance yourself. Think about it, I'd rather kids see the Kraft commercials than the garbage about sex and drugs.

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  43. I think the jello commercial is just another example of why so many of our kids are screwed up. If this is how you teach your children not to steal, I see a real problem with that. I really don't understand why this commercial is on the air. It's not cute at all.

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  44. As a diabetic I was so excited to see Jello come out with a sugar free product that adults and children who are diabetic can enjoy without having to worry about blowing their sugar levels through the ceiling. However I do not condone these commercials that are trying to convince children not to eat these desserts because they are for adults only. As much as I enjoy them, I will not be buying them anymore until these ads are removed from television and Jello apologizes for the tactics they are using. All diabetics should boycott these products until the commercials are removed. I don't even watch them, I change the channel when they come on because I think they are completely inappropriate.

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  45. Are you people serious? LIGHTEN UP! IT'S FUNNY and......( now THIS is scary) ORIGINAL!!! My 3 kids and I LOVE LOVE LOVE this and all of Jellos "lets scare the kids" commercials. The majority of the reactions posted here are what's really worng with "kids (AND ADULTS) these days". Get a sense of humor people!

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  46. Get a life! This commercial does NOT threaten or scare kids. Stop complaining and go play with your kids and get a sense of humor while you are at it. Wow how will your kids learn to live in the real world with nutty overprotective parents and grandparents.

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  47. My family and I LOVE this commercial and I LOVE this product!!! HYSTERICAL. It's amazing to me that some people find it offensive....It's good clean fun!!
    The commercial did it's job by getting to me to buy the Jello.
    JUST GENIUS!!!
    Really people-- get a sense of humor!!!!!

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  48. this whole publicity campaign is totally disgusting and should be pulled. Kids get scared enough with the crap on TV now they don't need to see parents who care so much about a stupid snack that they scare their kids to death. I mean really there has to be another way to advertise this product.

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  49. Have 3 kids, all who have turned out to be fun, well balanced adults, and 9 grand children, all well on their way to being the same. From the time I was a child this sort of fun banter was common and WE ALL LOVED IT!!! Get a grip people! The bulk of the stuff on tv nowadays is a hell of a lot more damaging to kids than these fun and creative commercials. So if you will excuse me, I'm off to buy another couple of crates of Jello Tempations.

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  50. this borders on child abuse no jelly here if your nieghbor or friend scarred your kids like this you would be pissed.

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  51. 77 years old amd bought jello products for years with confidence, but these two monster ads will put a stop to these purchases. Children trust what their parents say, and believe it. If you can't say no to this ad campaign I certainly can say no to jello monsters. Poor taste is poor taste. Why take the chance of losing customers.

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  52. I'm sorry but of all the things on television that you people are concerned about kids seeing this should be the LEAST of your worries. Sex, drugs, alcohol, murder, suicide, Jersey Shore, I mean for the love of god, even the news has scarier things than this! Get over it and maybe send the kids outside to play instead of letting them glue themselves to the couch.

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  53. good god i feel sorry for your kids if this commercial bothers you,what are you going do when your kids are all grown up and dont have your hand to shield there eyes from the real world? ill tell you there going be walked all over and your going be the one who let them down cause the mom's today cant raise a kid to save there life,but hey your all independent women who dont need a man in your life as long as you have you section 8 foodstamps child support and drug pushing jobless leach black boyfriend

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  54. Horrible! I could not believe these abusive Commercials. Hey I grew up in the "Real World" and there is no excuse for this. Next we will have Child Molesters using Jello to lure a child. Take them off the air!!!!

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  55. As an employee in a childcare facility, I can tell you that this type of stupid ad frightens young children badly. There is so much violence in society, do parents have to be included in the "bogeyman" class? This sick ad is equivalent to child abuse. I'd choke on that dessert if I had to frighten children to get to it. SICK !!

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  56. As a mother of eight and grandmother of nine, I have always enjoyed Jello and Jello commercials...because they have always been FUN! Take a close look at the hatred on the faces of the parents in these new fear-based commercials...look at the terror in the expressions of the children. Whether it was intended to be funny or not, there is something sick and disgusting about these ads. I won't buy any more Kraft foods (ANY) until the commercials are taken off TV. These ad agency people should be fired and shamed. Disgusting!

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  57. You guys should lighten up. I am almost positive that alot of you dress up for Halloween, a holiday that encourages fear. Apparently you don't have an issue with that. It is a funny commerical, those children are actors, they are not really scared. I'm also willing to bet any children that watch it aren't scared either. Get a grip.

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  58. The Temptation Jello commercial is not funny, it's disturbing. Everytime it comes on I yell "Stop it". I hate it. The people who created it must be 12 years old.

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  59. Halloween doesn't encourage fear. It's society that encourages fear through Halloween. In any case, the commercials are hilarious! They're not tricking children, lying, or abusing them in any way. They were simply telling their kids a bedtime story that involved thieving little children. It is humorous and more geared towards adults. If you want to get technical, the parents are teaching the children a valuable lesson through the means of story-telling. Don't take things which don't belong to you. Look at the Sasquatch commercials. Isn't that cruelty to animals? Regardless of being mythical lore or not... isn't that condoning bullying? People really do need to get in touch with their sense of humor. It saddens me that we (America) still is so close-minded, conservative people. God forbid we have a sexy orange juice commercial like France! Sheesh!

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  60. Commercials: AND THE JELLO GOOD NAME IS BEING RUINED OVER THIS TEMPATIONS JELLO.
    DONT YOU ALL GET IT LEAVE IT IN STORES DONT BUY IT DONT TRY IT, THAN THEY HAVE TO TAKE IT OFF THE SHELFS AND ADS BE GONE TOO.

    If the ones makeing the jello ads dont see what they dont to jello we got show them. The ads are in poor teaste and so is the jello saying its only for moms and dads WHY its just jello its not drugs or cigs and beer that should be adds that scare kids but this jello over 75 years of kid freindly stuff and they now want to make it scarey. Fire the one that make ads like that and stop buying the tempations jello show them its wrong and ads go away and so will the tempations. Because one make ads like that need pink slip and out the door to live on streets its wrong and USA need to stop that ads.

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  61. Really awful commercial. I just saw another one. I won't buy this product or any other jello products now... and I have been a long time (over 20 years) customer.

    Very, very disappointed in Jello.

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  62. These commercials are too creepy! The adults look like they are refugees from the Twilight Zone! A real turnoff and would not buy Temptations after seeing these commercials

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  63. This commercial is the best Jello commercial EVER! Sorry to all you uber-conservative Bill Cosby lovers who have no sense of humor but enjoy life and scare your kids every once in a while...its good for them!

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  64. I cant believe people are offended by this. And to the person who said that this commercial is an example of what causes kids to be screwed u these days, i think that parents like yu who are unwilling to accept responsibilty in raising their children and instead seek to blame any and all outsides forces for their problems. its absurd. sack up. raise your kids.

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  65. My 32 year old daughter commented on the most recent advertisement"Pudding Face", which she found "creepy". I couldn't agree more. Even the father's voice is sinister. I will never have another Kraft product again. WTH have you engaged to do your commercials?

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  66. Hate this commercial. The TV is out of control. We're taking a media break this summer and it may last forever. The shows and movies have gotten to be bad enough. My kids and I hardly watch TV because there isn't anything worth watching. They've started watching Full House and Little House on the Prairie with me. Back to the good! Then to beat all, the commercials have even gone bad. Jell-O how pathetic. I don't like your brand of humor

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  67. Okay seriously people? Get a grip! I grew up in an age where scaring kids was a part of life! My dad scared the crap out of me when I was 6 years old watching the movie JAWS! That's one of my favorite memories of all time! (Oooh lets chastise my dad now for scaring a 6 year old!) WHATEVER! Get over it! Jell-O is awesome and there is nothing wrong with their commercials. I will undoubtedly find a time in the future that I will scare the socks off my daughter. I guess I'm as mean as my hateful dad huh?

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  68. I hate this commercial, too, and I am in no way a prude, naive, close-minded, conservative, a bad parent or any of the other things that people are saying about those who are offended. I consider myself a hip mother. I write for an entertainment mag. But this ad is not entertaining in the least. It is irresponsible, it's creepy. I googled this ad to see if others felt the same way and, voila, here you go. The first time I saw this ad I wondered WTF did I just watch? An initial negative reaction is certainly not a good one. I'm not concerned about my child watching it and being scared because I have enuf good sense to monitor what my child watches. It's the message behind it and the company thinking that consumers would think it's funny. The company must think the worst of people if they think we would think this is funny. I've only seen the camping one. I hope to never see the other b/c I've been told it is worse.

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  69. Wrong wrong wrong wrong wrong! Badly done Jello.

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  70. I can see that I am not the only one that thinks that this add its very wrong I cannot believ that there its people that believ that making a commercial about scaring kids will sell more product I dont if anything everytime it comes on I change the channel please think twice before using things like this and also ask customers for there opinion

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  71. I used to purchase your chocolate temptations, but once I saw your parents scaring their kids commercial, I started boycotting your product. I cannot believe that weeks later it's still running. I fear for my grandchildren being traumatized by this. Whoever created this commercial is sick and so is Jello-am boycotting all of your products now!!! Margaret Carlson from Lehi UT

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  72. i think those who say to "get a life" are like the parents in the ads! curuel and heartless bad parents. how many of you jerks are christians?

    get a life? i HAVE a life! got god?

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  73. Horrendous commercials for the Temptations line. Kraft, you should be ashamed of such a crass and inappropriate commercial. No yellow jello products for me.

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  74. This ad is nothing! Has anyone else been creeped out by the "jello face" ad?

    I can't believe that people in marketing actually get paid for this! Which company do they use? The same one who comes up with the Geico ads maybe?!

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  75. what a way to teach children how to share. this ad is horrible. take it off

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  76. I thought the "scary" pudding ads were funny. It's the people with "pudding faces' that freak me out - also the earlier jigglers commercial and irritating song a few years ago that made me wonder who is doing their advertising.

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  77. The people who don't like this ad are probably pretentious morons. It is meant to be funny, and my kids love it. If you don't like it then change the channel. And if a commercial can rattle you that easy; then I say you need some type of anxiety meds. You are probably the same ones who gripe about what your neighbors are doing 20 times a day. Get over it. It is so stupid to get so worked up over a commercial; you self-righteous idiots.

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  78. So kids can play violent video games and watch murders on tv, but you want to get upset over a commercial. Get a life and a sense of humor. I bet these are the same people buying their kids shoot-em-up games to play so they don't have to spend time with them. So ignorant! Grow up people.

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  79. Can you honestly tell me that Jello couldn't come up with any other way to promote their new product? The only thing this commercial and the entire line of commercials for this product is doing, is getting me to not want to buy the it. I am so turned off by the fact that Jello thinks this is apropriate. To me they have always been a "kid" friendly product...and then they do this...I will be boycotting Jello untill those ads are pulled.

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  80. The Temptations commercials are simply creepy. What a long, strange trip Jell-o has taken from the cute Bill Cosby commercials to parents scaring their children. Anyone who has ever had to deal with the fallout from parents who abuse and threaten their children knows that this is a sick way to hawk a product. One could almost justify them if they were at all funny, but the fact is, they are not. I can think of a hundred other campaigns that would be far funnier and done much better. Fail.

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  81. I had not bought a jello product in over five years. This commercial actually intrigued me enough to try it. And furthermore, sure, Jello has been kid friendly, but the whole point of the campaign is to market the product to adults - not kids. And if your kids do see it, use it as an opportunity to teach them what satire is.

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  82. I think these commercials are terribley wrong. Its teaching our younger generation to lie and manipulate to get what they want. Also no parent should scare there child over something like pudding. Not a very good selling point.

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  83. wow did you idiots not get that it was the kids that were stealing?

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  84. every1 here that think this is bad and a "nasty" commercial ITS A DAMN COMMERCIAL you people are acting like jello makes kid not able to sleep at night and its just a marketing trick there trying to make it seem like its just for adults when anyone can have it comeon grow up its meant to be funny

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  85. Not even if the kids were stealing the product should a parent use this type of scare tactic on a child. Children have enough fears without worrying about some imaginary beast conjured up by a parent who is unable to teach the child honesty. The commercial is wrong,in every way.They should pull it and try another tactic.

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  86. This commercial is really terrible. I am a grandparent. I cannot see keeping food for myself that my children or grandchildren were not welcome to eat as well. Scaring them to death is nothing short of abuse. I mean, it does not cost so much that it cannot be shared.

    It is not funny, and if the rest of you think it is funny, then you are the ones who are funny.

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  87. I wouldn't doubt that as soon as I stated my opinion on this it would make the other half of you stop reading this because you're stubborn so before I go on I ask of your full attention.

    In today's media, there are so many restrictions, so many things we can and can't do because it is unjustly deemed inappropriate. I have to ask you something, in years past when these things WERE allowed on tv, did anything that serious actually happen? I mean, you act as if watching a jell-o commercial is propaganda to start up another Nazi regime and all of Europe will bow down to a 6 year old because he didn't trust his parents anymore. You're all sheltering your children WAAY too much and it's not helping them at all. If you keep sheltering them from thing like this you take away the experiences they can learn from. It's like a mother bubble wrapping her child before he rides a bike. If you can't fall, you can't learn.

    And if you are going to make them pull this commercial, you might as well just cancel your cable subscription and let the rest of us watch the commercial, because there's so much worse out there than a jell-o commercial that, no matter how hard you try, you're not getting it taken off the air.

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  88. I hate this commercial. It does not make me want to buy this product. I think these people that approved this commercial are stupid idiots. What are they trying to tell children.
    This commerical needs to be pulled NOW NOW NOW.

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  89. I think these commercials are fantastic. WHY on earth would anyone be offended by these commercials? It is a skit. It is a funny skit made into a commercial, if your child watches it you can explain how it is a joke and how the parents just dont want to share. How about being a parent and explaining what is really going on... it's a commercial. If you want to be offended or frightened or bothered by something look at the animal abuse commercials or the commercials with starving children as your focus. There are more horrific things for your children to see than a commercial... in which the parents are just playing a little funny trick on their kids.

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  90. I don't like it it is senting the Wrong Meassage

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  91. As a children's advocate, I would rather err on the side of caution and care in advertising campaigns. Sure, for some children who live in secure families, have a deep sense of being protected and cared for, this commercial may have little impact. My concern is for all the children who see too much violents, child abuse and neglect on television already. So many of our children are NOT protected by anyone. There is no one to monitor their television-watching habits, know one to discuss the commercials content. Many children are emotionally frail in today's world due to violence and the media. Please, for God's sake and the sake of our children, at least try to protect the least common denominator - children who are verbally and or physically abused; neglected; lost. Jello is a strong-enough brand that it can stand on its well-earned wholesome reputation. If children ever needed role models in this world, today is the day. If your profits are not what you would have them be, remember the economy. Careless advertising campaigns such as this and "Pudding Face" is going to have the effect of erasing some of your customer base, I think. It's a shame that Jello has taken this turn in its advertising. I am disappointed in the company's board of directors for choosing this tact. It is not needed and is sad.

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    1. My heart bleeds for abused/neglected children, it does, and it's highly unfortunate that such children exist in the world.

      But don't you think they have a LOT more problems to deal with than what this one commercial might make? Or if you want to focus on unsupervised television, then won't the children be more affected by things such as true horror/slasher movies, action flicks, procedural cop shows, or even just the news than this fairy-tale type commercial?

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  92. I actually called the company and complained when I saw the first commercial where the mom is standing at the fridge telling her children a scary story about a child who went away for 100 years, (in the ground or something scary like that), for taking the pudding. I was disgusted and appalled. I have worked in child protection for 15 years and I couldn't believe what I was watching. Anyway, I noticed that the people who have written in support of the commercials are rude and appear ignorant in their abusive name calling. Figures, doesn't it?

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  93. Why are we, as humans, worried about things like this. Open your mind up and realize just how stupid you sound. Try being less stupid and use your mind to explore this amazing universe, and lets stop discussing a Jello Tempations commercial that is made of this thing we think of as humor. We, as humans, are over sensitive to keeping our children away from the media, yet, you use the media's advice to raise your child. And that's just it, we're humans. I may sound like an alien to many close-minded people, but it's time to think different about the way we do things; Now that is something to discuss.

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  94. I think the commercials are extremely funny and look forward to more, wish I could see the one where the parents and kids are in the kitchen near the refrigerator, that was the best. The people leaving comments on how horrible these are need to get a funny bone.

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  95. I think the monster should be an evil dentist drilling out all the cavities the kids would get from eating their parents chocolates.

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  96. Lol i would totally do this wen i hav kids because I LOVE CHOCOLATE!=D
    I think theyre overreacting >.<
    wen i was little i wasnt even scared of rated R horror movies!=] ( i kno im weird, dont judge me)

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  97. I know that some think this is funny, but it's not what real parents should do. "Let's teach our children to lie and steal!" Its not appropriate for little children, either. Kraft should stop this ammediately!

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  98. "Yes, let's be jerks to our children and needlessly scare them just so we can have some jello to ourselves." REAL nice message. And this commercial DOES (or did) air on children's networks. I saw it a few times on Nickelodeon's network channel. What was wrong with just waiting until the children went to sleep? If the parents needed their jello that bad, they could've put the kids to bed early (which is still a bit mean and childish, but not as bad as scaring the life out of them).

    And to the people who say the kids were stealing, where was that stated? Even if they were, scaring the living heck out of them is NOT appropriate! But, obviously, it's okay because it's the parents doing it, right? Let's see an inverted commercial where the kids are the ones doing the scaring and see how much praise it gets.

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  99. A) The kids were told/implied to have stolen the food. Following the story of the commercial, the kids got scared because they stole the Chocolate Temptations, which the Chocobeast "eats" people for. So it's nothing more nor less than a fairy tale/ghost story which people have told people over the centuries about monsters that come after you for doing some bad deed. So yah.

    B) Good gods, people! Pull your heads out of your butts and realize that your children don't need to be as sheltered from the world as you think they do. Kids are smart enough to figure it out it's not real, like everything else they watch on telly, especially if you tell them so. If they aren't, then something HAS gone wrong in YOUR parenting.

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  100. Wow I saw the same ad you did seriously grow up its just a commercial. Maybe instead of letting the tv babysit your kids you should take some responsibilty about being a parent and not worry about one harmless commercial cause if this offends you I'd hate to see what you do when the news comes on. You can't shelter your kids from all the bad things in the world they need to learn self reliance. I'd hate to think what you uptight parents that are offended by this commercial what your kids are going to be like. Probably scared of their own shadow cause you sheltered them from everything

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